The Effect of Entrepreneurship, Market Orientation, and Knowledge Management on Clean Production and Competitive Advantage: A Case Study of Refah Chain Stores in Mazandaran Province

Document Type : Original Article

Authors
Alireza Dadashi Jokandan 1
alireza ghaffari 2
Abolfazl Rashidi Ghadi 3
1 Young researchers and elite club, Talesh branch, Islamic azad university, Talesh, Iran.
2 Department of management, rasht branch, Islamic azad university, rasht, Iran.
3 Department of management, Sari branch, Islamic aazad university, Sari, Iran.
10.22034/jmek.2024.145905
Abstract
The primary objective of this empirical research is to investigate and model the impact of entrepreneurial knowledge, market orientation, and knowledge management on clean production and competitive advantage in Refah Stores of Mazandaran Province. Given the growing importance of environmental sustainability and market competitiveness, organizations require novel and innovative managerial approaches. This study is applied in terms of its purpose and descriptive-correlational in terms of its data collection methodology. The statistical population comprises all customers of Refah Stores in Mazandaran Province. Considering the large population size (100,000 individuals), a sample of 373 participants was selected using the Morgan table and random sampling. Data were collected through library research and standardized questionnaires measuring the constructs of entrepreneurial knowledge, market orientation, knowledge management, clean production, and competitive advantage. Structural Equation Modeling (SEM) via AMOS software was utilized for data analysis and hypothesis testing. The findings revealed that entrepreneurial knowledge, market orientation, and knowledge management exert a significant and positive impact on both clean production and competitive advantage. Furthermore, the results indicated that clean production has a significant positive relationship with competitive advantage. Consequently, organizational managers can achieve sustainable competitive advantage through clean production by leveraging knowledge management, entrepreneurship, and aligning with market orientation.
Keywords
Entrepreneurial Knowledge
Market Orientation
Knowledge Management
Clean Production
Competitive Advantage
Subjects

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  • Receive Date 09 September 2023
  • Revise Date 05 November 2023
  • Accept Date 28 November 2023