Investigating the Impact of Organizational Ambidexterity on Strategic Flexibility and Performance in the Banking Industry

The purpose of this study is to investigate the impact of organizational ambidexterity on strategic flexibility and performance in the banking industry. The research adopts a descriptive-survey method and is applied in nature. The findings are grounded in the theoretical framework of the study and a questionnaire developed based on the opinions of experts regarding the research variables. The statistical population of this study consists of all managers and deputy managers of commercial banks in Mazandaran Province, totaling approximately 1,339 individuals. Based on Morgan’s table, a sample size of 299 was determined, which was increased to 300 to enhance the reliability of the study. A stratified convenience sampling method was employed. Data related to the variables were collected using a standardized questionnaire, which was validated by the thesis advisor and consultant. The results indicate that all items in the questionnaires used were approved for content validity by experts. Additionally, Cronbach’s alpha test was utilized to confirm the reliability of the questionnaire. To analyze the data required for hypothesis testing, the statistical software SmartPLS4 was employed. The findings reveal that organizational ambidexterity has a positive and significant impact on strategic flexibility. Strategic flexibility, in turn, has a positive and significant impact on organizational performance. Organizational ambidexterity also has a positive and significant impact on organizational performance. Furthermore, strategic flexibility plays a mediating role in the relationship between organizational ambidexterity and organizational performance.