http://www.jmek.ir/ Management, Economics and Entrepreneurship Studies en daily 1 Sun, 26 Jan 2025 00:00:00 +0330 Sun, 26 Jan 2025 00:00:00 +0330 http://www.jmek.ir/article_214213.html In the contemporary world, public awareness of environmental issues and climate change has increased, leading to a greater inclination among consumers to purchase green products. This research examines consumer purchasing behavior regarding green products and identifies the factors influencing this behavior. The study was conducted using a descriptive-correlational method and employed convenient sampling, involving 384 questionnaires from citizens of Sari. The data were analyzed using SPSS and SmartPLS software. The results indicated that cognitive values (both collective and individual) significantly and positively influence environmental attitudes and product perceptions. Individual environmental literacy also affected purchase intention through product attitudes. Furthermore, both environmental awareness and the role of government significantly and positively impacted environmental attitudes and sustainable purchasing. Exposure to media also had a significant effect on environmental attitudes related to reduction, reuse, and recycling. External motivational factors and perceived quality positively influenced purchase intention. Based on these findings, it is recommended to improve consumer purchasing behavior through the development of educational programs, the implementation of green marketing strategies, and the establishment of collaborations with social institutions. http://www.jmek.ir/article_216511.html In today's competitive markets, innovation and the introduction of new products are key factors for companies' success. Innovative consumers, who have different decision-making styles, play a crucial role in the success of marketing these products. This study aims to analyze the impact of cognitive and affective innovativeness on decision-making styles in purchasing healthy and organic products. It is a case study conducted in a specialized organic product store in Tehran. The statistical population of this study includes the customers of this store, and data were collected using a standard questionnaire. The results of statistical analysis revealed that cognitive innovativeness is related to ideal-point and price sensitivity decision-making styles, while affective innovativeness is associated with entertainment-oriented and unplanned purchase decision-making styles. The findings of this study can assist managers of specialized stores in designing effective marketing strategies and developing innovative products. http://www.jmek.ir/article_219011.html In today’s world, financial resource management plays a vital role in the success and sustainability of organizations, especially in the public sector. This study aims to examine the impact of budget execution commitment, human resource capabilities, and budget planning accuracy on the effectiveness of budget absorption in the Ministry of Economic Affairs and Finance. The statistical population includes 1,200 official employees and managers, from which 291 individuals were selected using Cochran’s formula and simple random sampling. Data were collected through questionnaires adapted from Kuntadi & Puspasari (2023) for budget planning accuracy and absorption, and Chaudhry et al. (2019) for human resource capabilities. The data were analyzed using SPSS and Smart PLS software. The findings revealed that commitment to budget execution positively influences the effectiveness of budget absorption. Additionally, human resource capabilities significantly contribute to improving the absorption process, and accurate budget planning enhances the overall efficiency and effectiveness of budget allocation. The study highlights the critical role of these three factors in optimizing budget management and offers practical recommendations for enhancing financial resource allocation within the Ministry. http://www.jmek.ir/article_221939.html The banking industry is currently facing rapid technological changes, environmental shifts, and intense competition. In this context, strategic agility has emerged as one of the most important determinants of long-term organizational success. The main objective of this paper is to examine the impact of strategic agility on performance and competitiveness in commercial banks operating in Iran. The statistical population consists of managers and experts from state-owned and private commercial banks in 2024 (corresponding to the Iranian year 2024), and stratified sampling was used for data collection. The data were collected using a standardized questionnaire and analyzed using SmartPLS4 software. Structural equation modeling was employed to test the research hypotheses. The results indicate that components of strategic agility—such as rapid responsiveness, organizational flexibility, innovation, and organizational learning—have a significant impact on bank performance and competitiveness. Additionally, the mediating role of performance in the relationship between strategic agility and competitiveness was confirmed. Findings show that banks demonstrating higher levels of strategic agility have achieved better positions in the dynamic competitive environment. Finally, several recommendations are provided for improving strategic agility and enhancing competitiveness in banks. http://www.jmek.ir/article_222201.html Abstract: This study aims to investigate the impact of targeted digital advertising on users’ purchase intention, with a focus on the mediating role of media trust. The research adopts a quantitative approach and employs structural equation modeling (SEM) using SmartPLS4 software. The statistical population consists of active users of digital platforms (Instagram and Telegram) in Iran, among whom a sample of 350 individuals was selected through convenience sampling. Data were collected via a standardized questionnaire consisting of three main constructs: targeted digital advertising , media trust , and purchase intention. The validity of the instrument was confirmed through content validity, convergent validity, and divergent validity. Reliability was assessed using Cronbach’s alpha and composite reliability, both indicating acceptable levels. Findings reveal that targeted digital advertising has a positive and significant effect on both media trust and purchase intention. Moreover, media trust acts as a mediator, strengthening the indirect effect of targeted digital advertising on purchase intention. Model fit indices also suggest a good overall model fit. The results emphasize the importance of building trust in digital media to enhance the effectiveness of advertising. It is recommended that media organizations and marketers focus on improving the quality of advertising content, increasing transparency, and enhancing the credibility of digital platforms. http://www.jmek.ir/article_225006.html This study aims to investigate the impact of blockchain technology on the inclination toward green entrepreneurship, with a focus on the mediating role of digital knowledge sharing among startup entrepreneurs in Iran. Drawing on the Technology Acceptance Model (Davis, 1989) and the Theory of Planned Behavior (Ajzen, 1991), this research evaluates the influence of perceived usefulness, perceived ease of use, attitude, subjective norms, and perceived behavioral control on the adoption of blockchain technology and its role in enhancing the inclination toward green entrepreneurship through digital knowledge sharing. A quantitative research approach was employed, and data were collected using a standardized 7-point Likert scale questionnaire from 420 startup entrepreneurs in the cities of Tehran, Isfahan, and Shiraz. Data analysis was conducted using SmartPLS4 software and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived usefulness (β = 0.38, p < 0.01) and perceived ease of use (β = 0.34, p < 0.01) have a strong impact on blockchain adoption. Blockchain adoption directly (β = 0.33, p < 0.01) and indirectly, through digital knowledge sharing (β = 0.15, p < 0.01), had a significant positive effect on the inclination toward green entrepreneurship. Digital knowledge sharing partially mediated this relationship, strengthening its effect. These findings underscore the importance of developing blockchain infrastructure and promoting digital knowledge sharing to foster green entrepreneurship. The results of this study can assist policymakers and entrepreneurs in designing educational and infrastructural programs to create sustainable ecosystems. http://www.jmek.ir/article_230374.html In today's competitive world, creating a positive and distinctive experience for customers in digital service industries is of great importance. In this regard, using neuromarketing as a new tool for analyzing consumer behavior and combining it with the principles of total quality management opens new horizons for better understanding the customer and improving the level of service. More precisely, in today's world, competition in digital service industries is increasing increasingly and companies are looking for innovative ways to attract and retain customers. In view of the above, the present study has combined two new approaches of neuromarketing and total quality management to present a model for improving the customer experience. Through the analysis of data obtained from the questionnaire and interviews with experts and customers, a positive and significant relationship was identified between the use of neuromarketing principles and total quality with improving the customer experience in this industry. In this regard, the findings of this study showed that the use of cognitive and neural-based techniques can have a significant impact on improving processes, customer satisfaction, and loyalty, and therefore can be used in digital service industries. http://www.jmek.ir/article_234769.html Bureaucracy has always been presented as one of the fundamental and structural concepts in organizational and management theories. This concept, which is rooted in classical thoughts such as the works of Max Weber, is recognized not only as a model for efficiency and order within organizations but has also undergone numerous re-evaluations and interpretations over time, each emphasizing specific dimensions of it. This article attempts to re-examine the concept of bureaucracy as a modern organizational phenomenon by adopting a philosophical approach.This analysis not only investigates the theoretical foundations of bureaucracy from the perspectives of thinkers such as Weber, Mintzberg, Foucault, and Habermas, but also considers its trajectory of change and evolution within the context of various organizational theories. Furthermore, different types of bureaucracy, including the classic, professional, administrative, ideological, and machine forms, are analyzed to determine how these various forms have emerged in different organizational contexts and what functions and consequences they have brought to contemporary management. The present analysis demonstrates that bureaucracy is not merely a structure, but rather a mindset and a managerial paradigm that, while efficient, also faces serious challenges such as inflexibility, reduced creativity, and depersonalization. http://www.jmek.ir/article_234772.html Behavioral theories emerged as a dominant paradigm in the 20th century, relying on principles such as positivism and objective study. Behavioral theories are one of the most important schools of psychology that emphasize the influence of the environment on human behavior. This article examines the philosophical analysis of these theories. Management and organization are directly related to behavioral theories in the social sciences and management. Behavioral theories examine the behavior of individuals and groups in organizational environments and, therefore, can have a great impact on the management and structure of organizations. The philosophical foundations of behavioral theories strengthen the scientific and empirical view of management and make managers rely on objective and observable data to solve organizational problems. Ignoring subjective factors and the complexities of the organization are among the criticisms that have been made of these theories. Behavioral theory has a direct and key relationship with organizations and management because it focuses on the behavior of individuals and groups in the workplace and helps managers understand, predict, and guide employee behavior. This theory believes that employee behavior is shaped by environmental stimuli, rewards, and punishments. http://www.jmek.ir/article_234773.html In the present era, change and transformation are inevitable and must be designed and managed in order to create constructive and effective transformations in organizations. Therefore, none of the transformation strategies have as much impact on the success or failure of the relevant programs as behavioral strategies, because if such a transformation is achieved, achieving the goals of transformation in other fields such as structural changes, technology, and tasks will be very easy. These strategies must pay due attention to the attitudes, beliefs, behavior, and personality of people. Management and human resources, regardless of what role they play in the organization and how important they are, are undoubtedly the most important factor in setting the wheel of the organization in motion, and the effectiveness and efficiency of any change and transformation depends on the type of performance of management and other human resources. In order to build future organizations in line with the upcoming developments, a culture with five characteristics of "self-motivation, self-management, self-organization, responsibility, and self-control" must be developed in them. http://www.jmek.ir/article_240660.html This study aims to examine the capacities and challenges of utilizing cryptocurrencies in Iran's capital market and their impact on strengthening public governance. By analyzing credible domestic and international sources and financial data, this research evaluates the role of blockchain technology in enhancing transparency, reducing financial costs, and fostering public participation in economic decision-making. Findings indicate that cryptocurrencies, with the development of clear regulations and appropriate infrastructure, can serve as effective tools for improving economic efficiency, facilitating access to investment opportunities, and reducing intermediary costs. Moreover, this technology has the potential to promote social equity by ensuring universal access to financial resources. However, major challenges such as high price volatility, the lack of a clear legal framework, and security concerns have been identified. Recommendations include providing public education, enhancing technological infrastructure, and fostering international cooperation to address these challenges. http://www.jmek.ir/article_240661.html Purpose: Social media and social capital social networks promote and develop entrepreneurship by increasing economic growth, improving productivity, and developing new technology, products and services. The main purpose of the research is to explain the relationship between social networks and organizational entrepreneurship: researches in the period of 2011-2021. Method: The research method is quantitative meta-analysis (cma3). The data collection tool is a reverse questionnaire. Twenty-six survey (scientific-research) studies make up the statistical population of the research that 14 cases of research with respect to validity, validity and quality of research; Correlation coefficient, sample size and significance level of each research were selected. Sampling method; targeted; and the unit of analysis was research articles. Findings: The research findings show that the effect size of social networks on organizational entrepreneurship was 0.714; that, in Cohen's interpretive system, this amount is evaluated in the medium to high range; and it shows that there is a relatively high relationship between the two research variables.Result: According to the results of the research, the development of new technologies has led to the role of social capital in social networks, and has turned them into a place to store ideas and ideas, and share information, and interest small and medium businesses by the social networks day by day. http://www.jmek.ir/article_240663.html Introduction: Many companies have recognized the importance of green management and actively engaged in related activities such as orientation environment. The central goal of environmental management is to achieve high performance and sustainable competitive advantages, but the literature on the financial benefits of green management is limited. Research method: In this regard, the present study examines the impact of orientation environment on corporate financial performance with regard to the mediating role of green provider’s management and the moderating role of social capital. The present study is a descriptive-survey research. In this study, the statistical population consists of active export industries admitted to Tehran Stock Exchange. A sample of 100 companies was selected to collect financial performance data, and a senior manager from each company answered the Core Questionnaire, Green Suppliers Management, and Social Capital. The data were analyzed using structural equation modeling and Smart PLS and SPSS software.Findings: The findings of the study indicated that green supplier management plays a positive and meaningful mediating role and social capital plays a positive and significant moderating role in influencing the orientation environment on corporate financial performance. Conclusion: it was found that the orientation environment had a significant and positive impact on the financial performance and management of green providers. Also, green supplier management has a positive and significant effect on financial performance. Finally, the findings of the study confirmed the significant role of moderator of social capital in the impact of orientation environment on the management of green providers. http://www.jmek.ir/article_241145.html In this article, the methods of project financing are investigated and analyzed. Also, with a survey of oil industry experts, the ranking of downstream financing methods of oil and gas industries has been done according to the conditions of Iran. For ranking, the criteria of risk, efficiency, flexibility, easy access and transfer of technology were extracted and the survey process was done based on these items. Finally, the methods were prioritized using TOPSIS decision making method. The results of the TOPSIS decision making method identified three BOT methods, profit sharing and production participation as suitable financing methods for Iran in this sector. http://www.jmek.ir/article_242876.html The primary objective of this study is to examine the effect of information disclosure on mitigating information asymmetry among joint-stock companies listed on the Tehran Stock Exchange (TSE). Employing a quantitative approach and panel data analysis covering the period from 2021 to 2025 (Iranian calendar years 1400–1404), this research tests the proposed hypotheses. The statistical population comprises all companies listed on the TSE, from which a sample of 185 firms was selected through systematic screening criteria. Data pertaining to information disclosure were extracted using quantitative and qualitative indicators derived from financial statements, board of directors' meeting minutes, independent audit reports, and periodic disclosures published via the Codal system. Information asymmetry was measured using models based on analyst forecast dispersion, abnormal trading volume, and liquidity indicators. Statistical analyses were conducted using EViews software (Version 12) and advanced econometric techniques, including stationarity tests, multicollinearity diagnostics, fixed and random effects models, and dynamic panel data estimation. The findings reveal that information disclosure exerts a statistically significant negative effect on information asymmetry. Furthermore, corporate governance quality and firm size, as control variables, were found to moderate this relationship. The results indicate that informational transparency substantially contributes to reducing the knowledge gap between managers and investors, optimizing resource allocation, and enhancing stock liquidity. By providing up-to-date empirical evidence from the Iranian capital market, this study underscores the necessity of strengthening regulatory disclosure frameworks and integrating non-financial reporting standards.