Investigate social marketing advertising strategies to increase art sales

Document Type : Original Article

Authors
Naser Ali Yadollahzadeh Tabari 1
maryam falah 2
1 Assistant Professor, Department of Economics, Faculty of Economics, Babol Branch, Islamic Azad University, Babol, Iran.
2 M.Sc., Department of Business Management, Faculty of Management and Accounting, Babol Branch, Islamic Azad University, Babol, Iran.
10.22034/jmek.2021.143780
Abstract
Art plays an important role in society. According to Michelangelo, a real work of art is nothing but a shadow of God's perfection. The art of painting is in fact a kind of language in the early days. This made painting a visual art that has its own language. According to the importance of art, today perhaps a very small percentage of people in the community are willing to visit galleries and buy works of art. Artists spend a lot of time creating a work of art, but sales of this type of product are low and discourage artists. Artists are a role model in society, if artists have a shortage, it will be evident in their behavior, actions and appearance, and it will make people see these things, and society will be affected by this. In order to enliven today's machine life, it is necessary to sell more and more of these works of art. The existence of places and art galleries is of special importance for promoting the cultural level. This has not been cultured in Iran as it should be. All these factors went hand in hand so that the Iranian people would stay away from the beautiful world of art day by day. In this study, we intend to first review previous research, and then look at social marketing advertising strategies to increase art sales.

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  • Receive Date 29 September 2021
  • Revise Date 01 November 2021
  • Accept Date 27 November 2021