Impact of entrepreneurship, market orientation, knowledge management on clean production and competitive advantage

Document Type : Original Article

Authors
Alireza Dadashi Jokandan 1
alireza ghaffari 2
Abolfazl Rashidi Ghadi 3
1 Young researchers and elite club, Talesh branch, Islamic azad university, Talesh, Iran.
2 Department of management, rasht branch, Islamic azad university, rasht, Iran.
3 Department of management, Sari branch, Islamic aazad university, Sari, Iran.
Abstract
The purpose of this study was to study impact of entrepreneurial knowledge, market orientation and knowledge management on clean production and competitive advantage in the Refah store of Mazandaran province. This study was applied in terms of purpose. The number of the statistical population is 100,000 and the statistical sample size using the Morgan table was 373 people and the data collection tool was the questionnaire of entrepreneurial knowledge, market orientation, knowledge management, clean production and competitive advantage by customers of Mazandaran Refah Store. The results showed that entrepreneurship, market orientation and knowledge management positively associated with clean production and competitive advantage. Clean production has a positive and significant relationship with competitive advantage.

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  • Receive Date 21 February 2022
  • Revise Date 05 March 2022
  • Accept Date 05 March 2022