The Effect of Social Networks on the Performance of Iran Khodro Employees

Document Type : Original Article

Authors
1 PhD Student, Department of Management, Sari Branch, Islamic Azad University, Sari, Iran.
2 Master of Business Administration, Marketing Orientation, Rah-e Danesh Higher Education Institute, Babol, Iran.
Abstract
Since the goal of the managers of the organization is to improve the job performance of employees, the main purpose of the study is to see what effect the use of social media has on the job performance of employees in Iran Khodro Company. This research is an applied research based on objectives and is based on data collection and research design in a descriptive-survey method. Since we are looking for a relationship between research variables, this research is also a correlational research. In the present study, the statistical population of the study, the statistical population of the present study is all managers and employees of Iran Khodro, which is about 409 people. According to Morgan's table, the number of present research samples is equal to 199 people. Available sampling method was used. The data collection tool is a standard questionnaire that was distributed among the sample and analyzed by obtaining questionnaires and information obtained from the hypotheses using SPSS software, which we will discuss the results in the following. . The results of Armon Regression indicate that social networks and its dimensions (shared perspective, trust and network relations) have a significant positive effect on the job performance of employees in Iran Khodro Company.

Keywords


Volume 1, Issue 2
Spring 2020
Pages 46-57

  • Receive Date 13 May 2020
  • Revise Date 27 May 2020
  • Accept Date 30 May 2020