The influence of entrepreneurial tendencies, market, knowledge management orientations on cleaner production and the sustainable competitive advantage

The overall objective of this study was to investigate the effect of entrepreneurial tendencies, market and knowledge management on clean production and sustainable competitive advantage in branches of the modern economy bank of Mazandaran province. The statistical population of this research is the total number of 90 employees of branches of Bank of Novel Bank in Mazandaran province. The sample of this research is based on the Kerjesi and Morgan tables of 73 people who were randomly selected according to the branches of the bank. The research is applied in terms of its purpose and based on the data collected, it is a descriptive-correlational study. For data collection, Maraw's standard questionnaire (2018) with 22 items (items 1 to 4 related to the variable of entrepreneurial tendencies, Items 5 to 9 relate to the market variable, items 10 to 13 of the knowledge management variable, items 14 to 17 relating to the clean production variable, and items 18 to 22 relate to the variable competitive advantage (Likert 5) An option has been used. Since the standard questionnaire is valid, it is worthwhile, however, for final confirmation, the supervisor professor and professor advisor and several expert professors have arrived. For reliability, Cronbach's alpha was used, respectively, with entrepreneurial tendencies of 0.71, the market of 0.80, knowledge management of 0.74, stable competitive advantage of 0.84, and clean production of 0.88. SPSS and Smart PLS software were used to analyze the data. The results indicate that entrepreneurial tendencies and knowledge management have an impact on clean production, but the relationship between market and clean production has not been meaningful. Clean production has a significant effect on sustainable competitive advantage. Also, entrepreneurial tendencies and knowledge management have a significant effect on competitive advantage with the role of mediator of clean production, but the market has no significant effect on competitive advantage with the role of mediator of clean production.