Comparative evaluation of perceptions, tendencies and entrepreneurial activities of students of Mazandaran University of Elmi -karbordi Mazandaran University

Document Type : Original Article

Authors
neda moammaei 1
Fereydoon Sadeghi 2
Aliasghar khosravi 3
1 Range management faculty , Mazandaran university, sari Iran
2 Tehran university
3 management Group-ADIB MAZANDARAN university-Sari-Iran
10.22034/jmek.2024.150136
Abstract
The purpose of this study is to comparatively evaluate the entrepreneurial perceptions, orientations, and activities of students at the University of Applied Science and Technology (Mazandaran branch) and the University of Mazandaran. The conceptual framework is derived from the Global Entrepreneurship Monitor (GEM) model. The research employs a mixed-methods design (qualitative and quantitative). The qualitative part utilizes a coding method, while the quantitative part is descriptive-survey. The statistical population comprises 1,000 senior undergraduate students from both universities. Using the Krejcie and Morgan formula and stratified random sampling, 211 students were selected. The main data collection tool is the standard APS questionnaire based on the GEM protocol. Data were analyzed using binomial tests, Chi-square, logistic regression, and Social Network Analysis (SPLS). Findings indicate that opportunity perception and necessity-driven entrepreneurial activity are significantly higher among students at the University of Mazandaran. Conversely, perceived capabilities, entrepreneurial intention, fear of failure, opportunity-driven entrepreneurial activity, and the impact of perceptions and orientations on entrepreneurial activities are significantly higher in students at the University of Applied Science and Technology. In the social network analysis, the entrepreneurial and market domains had the greatest impact on the students' entrepreneurial networks. The results suggest that the applied nature of education and lived experiences play a decisive role in shaping students' entrepreneurial behavior.
Keywords
Entrepreneurial Perceptions
Entrepreneurial Orientation
Entrepreneurial Activity
Global Entrepreneurship Monitor
Social Network
Subjects

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  • Receive Date 15 September 2023
  • Revise Date 24 October 2023
  • Accept Date 07 December 2023