Investigating the Role of Applying Green Marketing Approach on Strengthening the Name and brand of Food Industry

It is not more than three decades that green marketing approaches have attracted the attention of scientific communities. It is clear that not paying attention to green approaches by industries will bring many problems and costs to society and the environment. This research aims to determine the place of green approaches in the proper functioning of food industries. The main goal of this research is to determine the role of green marketing approach in strengthening the name and brand of food industries. In order to achieve the above main goal, a questionnaire was designed and distributed among 394 students (the sampling method in this research is simple random and the determination of the sample size related to the statistical population is based on the Cochran sampling equation) and the data and information collected through the questionnaire, after review and study, were analyzed with the help of SPSS statistical software. To analyze the data in this research, T-test methods are used (to check the level of convergence or whether or not the average of a sample is the same as the average of the population) and the Friedman test (to prioritize the factors). The findings of the research indicate that the hypotheses of the research have been confirmed. In other words, reducing waste production, using nature-friendly materials, reducing environmental pollutants, reducing energy consumption, and using green packaging in the production process will strengthen the brand power of industries. It becomes food.