The Role of Digital Entrepreneurship Self-Efficacy in the Impact of Entrepreneurship Education on Digital Entrepreneurship Performance in Digital Startups

Document Type : Original Article

Authors
Mohammad Sadegh Nikzad 1
Soodabeh Vafaian 2
1 Master degree, Department of Economic Law, Shahid Beheshti University, Tehran, Iran.
2 MA, Department of Mass Communication, San Jose State University, California, USA.
10.22034/jmek.2023.396414.1088
Abstract
The purpose of this research is to investigate the role of self-efficacy of digital entrepreneurship in the effect of entrepreneurship education on the performance of digital entrepreneurship in digital startups. Based on the goals, this research is of applied research type and based on data collection and research plan, it is descriptive-survey. The statistical population of the research is all employees of digital startups in Tehran, which according to statistics is about 8231 people. According to Cochran's formula, a sample of 367 people should be selected. The data collection tool is a standard questionnaire. The validity of the content of these questionnaires has been confirmed by the supervisor and a number of other professors. The reliability of the questionnaire was calculated using Cronbach's alpha method. The calculated alpha value is equal to 0.859, which can be said that the current research has acceptable reliability. By taking the questionnaires and the information obtained from the researched hypotheses, they were analyzed using SPSS and PLS4 software. The results show that entrepreneurship training has a positive and significant effect on digital entrepreneurship self-efficacy and digital entrepreneurship performance (financial, customer, internal, growth and learning). Also, self-efficacy of digital entrepreneurship has a positive and significant effect on the performance of digital entrepreneurship of digital startups.

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Management, Economics and Entrepreneurship Studies
Volume 4, Issue 2
Summer 2023
Pages 32-45

  • Receive Date 08 May 2023
  • Revise Date 14 June 2023
  • Accept Date 03 June 2023