Survey in E-readiness of organizations to develop competitive intelligence with fuzzy approach

Document Type : Original Article

Authors
Seyed Mohammadbagher Zarei 1
Maryam Kardgar 2
1 Master's Degree, Business Administration, Sari Branch, Islamic Azad University, Sari, Iran.
2 Master's Degree, Business Administration, Farvardin Institute of Higher Education, Qaemshahr, Iran.
10.22034/jmek.2025.525193.1180
Abstract
In recent years fast changes of environment threatening existence of lots of companies, ICT with having the different ways of excellence caused that organizations by increasing level of competitive intelligence and using updated information, could defeat his rivals. A society can develop the competitive intelligence that being in better situation in E-readiness than other companies, a society that access electronic communication networks and continuous use of it became the dominant culture. The purpose of this article is checking E-readiness of organization to development of competitive intelligence in insurance company by using fuzzy sets theory. The study population is consisting of 85 persons of managers and employers of insurance company. Due to the limited statistical community, is not used the sampling method and total population were considered; to gathering data, the questionnaire was distributed among members of the population; that its validity and reliability were confirmed. Results show that E-readiness of companies to develop competitive intelligence relatively is in favorable condition.

Keywords

Subjects

Management, Economics and Entrepreneurship Studies
Volume 6, Issue 3
Autumn 2025

  • Receive Date 21 May 2025
  • Accept Date 26 August 2025