Investigating the role of business intelligence systems on the performance of startups

The purpose of this study is to identify the role of business intelligence systems on the performance of startups. This research was "descriptive" in terms of data collection method "correlation" and "applied" in terms of purpose. The statistical population of the present study is all managers and employees of startups in Mazandaran province, numbering 697 people. Therefore, the selected sample based on Cochran's formula is 248 people. Standard questionnaires were used to measure the variables in this study. Data Analysis vote Two statistical methods including descriptive statistics and inferential statistics were used. In inferential statistics of tools or tests such as regression tests were performed using SPSS and PLS software. The results indicate that the routine use of business intelligence systems has a positive and significant effect on marketing and sales, management and internal operations and startup processes. Innovative use of business intelligence systems also has a positive and significant effect on marketing and sales, management and internal operations and startup processes. Finally, it was found that routine and innovative use of business intelligence systems has a positive and significant effect on the performance of startups.