The impact of artificial intelligence (AI) on marketing, a transformation in the way we attract customers

Yousefi, Samaneh

doi:10.22034/jmek.2025.496266.1157

The impact of artificial intelligence (AI) on marketing, a transformation in the way we attract customers

Document Type : Original Article

Author

samaneh yousefi

Private company employee

10.22034/jmek.2025.496266.1157

Abstract

Artificial Intelligence (AI), as one of the new technologies in recent decades, has had a profound impact on many fields, especially marketing. This article examines the effects of AI on customer acquisition methods in marketing and analyzes the transformation it has created in this field. The use of AI in marketing allows companies to make their marketing strategies more efficient and targeted by using AI-based technologies such as machine learning, big data analysis, and chatbots, personalizing experiences, optimizing advertising, and predicting customer behavior. It also examines tools based on recommender systems, targeted advertising, and sentiment analysis, which have been able to improve marketing processes and provide new ways to interact with customers. This article examines the changes and developments that AI has created in the field of marketing and analyzes its benefits and challenges. Also, new trends created by artificial intelligence and their impact on marketing decisions, advertising strategies, and customer experience are discussed.

Keywords

Keywords: Artificial Intelligence

Customer Acquisition

Machine Learning

Data Analytics

Chatbot

Subjects