Investigating the Impact of Social Responsibility, Company, and Business Ethics on Brand Attitude (Case Study: Customers of Asia Insurance Company)

Social responsibility is recognized as one of the most important elements of organizations' existence, in such a way that the importance given to its observance by organizations strengthens the opinion of stakeholders outside the organization to legitimize it. The purpose of this study is to investigate the impact of social responsibility, company and business ethics on brand attitude (case study: customers of Asia Insurance Company). This research is applied in terms of purpose and descriptive-survey method. The statistical population of the study includes all customers, the number of which is unknown. The Cochran infinite community sampling formula will be used to determine the required sample size. Based on the unlimited Cochran's formula with an error of 3%, in this study, the number of samples is considered to be 4, which will be selected by the non-probability method available. In the present study, the field method was used to collect the primary data and the tool for collecting the primary data was the five-point Likert questionnaire, and the library method was used to collect the secondary data. Come. To test the research hypotheses, modeling, structural equations, and smartpls software were used. The results showed that the expectations of all corporate social responsibility have a significant effect on the response to corporate social responsibility behavior, the response to corporate ethics behavior and corporate social responsibility behavior. The expectations of all business ethics have a significant effect on the response to business ethics behavior, the response to corporate social responsibility behavior has a significant effect on brand attitude, and the response to business ethics behavior has a significant effect on brand attitude.