The Role of Business Intelligence in Competitive Advantage: The Mediating Role of Entrepreneurial Orientation

Document Type : Original Article

Authors
Seyed Sadegh Eimani 1
Seyedeh Maryam Emadi 2
1 M.Sc., Department of Business Management, Sari Branch, Islamic Azad University, Sari, Iran.
2 M.Sc., Department of Business Management, Sari Branch, Islamic Azad University, Sari, Iran
10.22034/jmek.2024.153159
Abstract
The purpose of this study is to investigate the role of business intelligence in competitiveness with regard to the mediating role of entrepreneurial orientation in startups. This research is applied in terms of purpose, and descriptive-survey in terms of data collection and research design. Since it seeks to identify the relationship between the research variables, it is also correlational in nature. The statistical population consists of startup managers, numbering approximately 1,300 individuals. The Morgan table was utilized to determine the sample size, resulting in a sample of 297 individuals who were examined. The data collection tool was a standard questionnaire distributed among the sample members. The obtained data and research hypotheses were analyzed using descriptive and inferential statistics, specifically regression analysis, via SPSS software. The results indicate that business intelligence has a significant positive effect on both entrepreneurial orientation and competitiveness. Furthermore, entrepreneurial orientation exerts a significant positive effect on competitiveness. Ultimately, the findings confirm that entrepreneurial orientation plays a significant mediating role in the relationship between business intelligence and competitiveness. The results suggest that business intelligence alone is not sufficient; it must be synergistically combined with an entrepreneurial orientation to enable startups to achieve a sustainable competitive advantage. This study assists managers in adopting more effective strategies by thoroughly understanding this dynamic relationship.
Keywords
Business Intelligence
Competitiveness
Entrepreneurial Orientation
Startups
Subjects
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  • Receive Date 05 March 2024
  • Revise Date 03 April 2024
  • Accept Date 08 May 2024