نوع مقاله : مقاله پژوهشی
نویسنده
دانشجوی دکتری، گروه مدیریت بازرگانی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.
چکیده
مفهوم تفکر استراتژیک و اهمیت آن در ادبیات موجود مورد بحث قرار گرفته‌است. می توان آن را به عنوان نگرش فرآیند تفکر سازمانی تعریف کرد که اقدامات هوشمند را هدایت می‌کند. هدف این تحقیق شناسایی عوامل موثر بر تفکر استراتژیک بازاریابی است. بدین منظور تحقیق حاضر، از نظر ماهیت، اکتشافی است. جامعه آماری این تحقیق را گروهی از خبرگان فعال در زمینه ی مدیریتی تشکیل می دهد در این تحقیق با استفاده از پرسشنامه زوجی روش ساختاری- تفسیری به سطح بندی این عوامل پرداخته شده است. متغیرهای شناسایی شده شامل قابلیت بازاریابی استراتژیک، بسیج منابع فناوری پویا، عدم اطمینان بازار، عدم اطمینان فنی، عملکرد بازار محصول جدید، مزیت هزینه، تمایز محصول، تفکر چابک، بینش استراتژیک، فرصت طلبی هوشمند، پیش قدم بودن، دانش، آگاهی سازمانی، تفکر انتقادی بوده است. نتایج نشان داد تفکر انتقادی تاثیر گذارترین متغیر و قابلیت بازاریابی استراتژیک و عدم اطمینان بازار تاثیر پذیرترین متغیر در فرآیند تفکر استراتژیک بازاریابی هستند.
کلیدواژه‌ها
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AlQershi Nagwan.(2021). Strategic thinking, strategic planning, strategic innovation and the performance of SMEs: The mediating role of human capital, Management Science Letters 11 (2021) 1003–1012
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Teece, D.J. (2016), “Dynamic capabilities and entrepreneurial management in large organizations: toward a theory of the (entrepreneurial) firm”, European Economic Review, Vol. 86, pp. 202-216.
Teece, D.J. (2017), “Towards a capability theory of (innovating) firms: implications for management and policy”, Cambridge Journal of Economics, Vol. 41 No. 3, pp. 693-720.
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Toor .Tajinder, (2016) "Designing future enterprises: aligning enterprise design with business strategy", Strategic Direction, Vol. 32 Issue: 10, pp.33-34, https://doi.org/10.1108/SD-05-2016-0074
Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS Review., 5(3–4), 78–90.
Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. DOI: International Journal of Research in Marketing. http://dx.doi.org/10.1016/j.ijresmar.2016.11.001.
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Wechsler SM, Saiz C, Rivas SF, Vendramini CMM, Almeida LS, Mundim MC, Franco A (2018) Creative and critical thinking: Independent or overlapping components? Think Skills Creat27:114–122
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Yadav, A., Pal, N., Patra, J., & Yadav, M. (2020). Strategic planning and challenges to the deployment of renewable energy technologies in the world scenario: its impact on global sustainable development. Environment, Development and Sustainability, 22(1), 297-315
Yin CY (2018) Measuring organizational impacts by integrating competitive intelligence into executive information system. J Intell Manuf 29(3):533–547
Akter, Shahriar, Samuel Fosso Wamba b , Angappa Gunasekaran c,n , Rameshwar Dubey d , Stephen J. Childe .(2016).How to improve firm performance using big data analytics capability and business strategy alignment?,
Albrechts, L., Balducci, A., & Hillier, J. (Eds.). (2016). Situated practices of strategic planning: An international perspective. Routledge
AlQershi Nagwan.(2021). Strategic thinking, strategic planning, strategic innovation and the performance of SMEs: The mediating role of human capital, Management Science Letters 11 (2021) 1003–1012
Bedenk S, Mieg HA (2018) Failure in innovation decision making. In: Strategies in failure management. Springer, Cham, pp 95–106
Bryson JM (2018) Strategic planning for public and nonprofit organizations: a guide to strengthening and sustaining organizational achievement. Wiley, Hoboken
Dhir Sanjay • Dhir Swati.(2020). Modeling of strategic thinking enablers: a modified total interpretive structural modeling (TISM) and MICMAC approach
Dhir, S., Dhir, S. and Samanta, P. (2018), “Defining and developing a scale to measure strategic thinking”, Foresight, Vol. 20 No. 3, pp. 271-288.
Dionisio Marcelo Amaral (2017).Strategic Thinking: The Role in Successful Management, Journal of Management Research ISSN 1941-899X2017, Vol. 9, No. 4
Donkor, J., Donkor, G. N. A., & Kwarteng, C. K. (2018). Strategic planning and performance of SMEs in Ghana. Asia Pacific Journal of Innovation and Entrepreneurship
Giesler, M., & Fischer, E. (2017). Market system dynamics. Marketing Theory, 17(1), 3–8
Goldman AI (2015) Theory of human action. Princeton University Press, Princeton
Gross, R. (2016), “Towards an understanding of the relationship between leadership styles and strategic thinking: a small and medium enterprise perspective”, Journal of Business Studies Quarterly; Antioch, Vol. 8 No. 2, pp. 22-39.
Gross, R. (2017), “Exploring the moderating impact of absorptive capacity on strategic thinking, innovative behavior, and entrepreneurial orientation at the organizational level of analysis”, Journal of Management Policy and Practice, Vol. 18 No. 3, pp. 60-73
Henderson, A. E., & Hines, R. D. (2019). Using Concepts from Strategic Planning. Data Strategy in Colleges and Universities: From Understanding to Implementation
Jelenc, L. and Pisapia, J. (2015), “Individual entrepreneurial behavior in Croatian IT firms: the contribution of strategic thinking skills”, Journal of Information and Organizational Sciences, Vol. 39 No. 2, pp. 163-182
Kim Namwoon,⁎, Sohyoun Shin b, Sungwook Min.(2016). Strategic marketing capability: Mobilizing technological resources for new product advantage, Journal of Business Research xxx (2016) xxx–xxx
Kotabe, M., Jiang, C.X. and Murray, J.Y. (2017), “Examining the complementary effect of political networking capability with absorptive capacity on the innovative performance of emergingmarket firms”, Journal of Management, Vol. 43 No. 4, pp. 1131-1156.
Laamanen, T. (2017). Reflecting on the past 50 years of Long Range Planning and a research agenda for the next 50. Long Range Planning, 50, 1–7.
Marion A. Weissenberger-Eibl 1,2, André Almeida 1,* and Fanny Seus(2019). A Systems Thinking Approach to Corporate Strategy Development, Systems 2019, 7, 16; doi:10.3390/systems7010016
Morgan, N., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science., 47(1). https://doi.org/10.1007/s11747-018-0598-1.
Norzailan, Z., Md Yosuf, S. and Othman, R. (2016), “Developing strategic leadership competencies”, Journal of Advance Management Science, Vol. 4 No. 1, pp. 66-71
Rubenstein LD, Callan GL, Ridgley LM, Henderson A (2019) Students’ strategic planning and strategy use during creative problem solving: the importance of perspective-taking. Think Skills Creat. https://doi.org/10.1016/j.tsc.2019.02.004
Sahay A (2019) Strategic thinking: my encounter. Leadership 10(2):1–8
Salavati Sedighe, Mohammad Amerzadeh, Amjad Mohammadi Bolbanabad, Bakhtiar Piroozi, Shilan Amirihoseini, "Evaluation of strategic thinking and its affecting factors among managers and personnel in a medical sciences university in Iran", International Journal of Human Rights in Healthcare, https://doi.org/10.1108/IJHRH-04-2017-0013
Shaik, A.S. and Dhir, S. (2020), "A meta-analytical review of factors affecting the strategic thinking of an organization", Foresight, Vol. 22 No. 2, pp. 144-177. https://doi.org/10.1108/FS-08-2019-0076
Srivastava, S. and D’Souza, D. (2019), "An empirical examination of the relationship between managerial strategic thinking and absorptive capacity of the organization", Journal of Strategy and Management, Vol. 13 No. 1, pp. 51-71. https://doi.org/10.1108/JSMA-05-2019-0077
Teagarden MB (2016) Business growth in emerging markets. Thunderbird Int Bus Rev 58(2):101–102
Teece, D.J. (2016), “Dynamic capabilities and entrepreneurial management in large organizations: toward a theory of the (entrepreneurial) firm”, European Economic Review, Vol. 86, pp. 202-216.
Teece, D.J. (2017), “Towards a capability theory of (innovating) firms: implications for management and policy”, Cambridge Journal of Economics, Vol. 41 No. 3, pp. 693-720.
Tien Nguyen Hoang.)2020).GLOBAL STRATEGIC MARKETING MANAGEMENT, https://www.researchgate.net/publication/338585621
Toor .Tajinder, (2016) "Designing future enterprises: aligning enterprise design with business strategy", Strategic Direction, Vol. 32 Issue: 10, pp.33-34, https://doi.org/10.1108/SD-05-2016-0074
Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS Review., 5(3–4), 78–90.
Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. DOI: International Journal of Research in Marketing. http://dx.doi.org/10.1016/j.ijresmar.2016.11.001.
Webster, F. E., & Lusch, R. F. (2013). Elevating marketing: Marketing is dead! Long live marketing! Journal of the Academy of Marketing Science, 41(4), 389–399
Wechsler SM, Saiz C, Rivas SF, Vendramini CMM, Almeida LS, Mundim MC, Franco A (2018) Creative and critical thinking: Independent or overlapping components? Think Skills Creat27:114–122
Weissenberger-Eibl, M.A. Innovationsforschung—ein Systemischer Ansatz.: Merkmale, Methoden und Herausforderungen. In Denkströme Heft 17; Präsident der Sächsischen Akademie der Wissenschaften zu Leipzig; Leipziger Universitätsverlag: Leipzig, Germany, 2017; pp. 33–56.
Yadav, A., Pal, N., Patra, J., & Yadav, M. (2020). Strategic planning and challenges to the deployment of renewable energy technologies in the world scenario: its impact on global sustainable development. Environment, Development and Sustainability, 22(1), 297-315
Yin CY (2018) Measuring organizational impacts by integrating competitive intelligence into executive information system. J Intell Manuf 29(3):533–547
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