مروری بر بهبود فرایند کسب و کار نمایندگی های بیمه محصولات کشاورزی در استان مازندران

abstract

According to placing Iran on dry line and its water resources, limited resources and instability of the market of agricultural and lack of job security, farmers are among the things that have put agriculture in the country at risk. The high reliance of the activities of this sector on nature and facing a wide range of hazards and natural disasters such as floods, etc., which has made the activity in this sector a high-risk and risky activity (2003, Anderson). And considering that the government's ability to compensate in this sector is limited, therefore, agricultural insurance is one of the most important mechanisms to create investment security in this sector.

In this study, we intend to first examine the key concepts and then to review previous research, and then in these studies we seek to provide patterns and marketing models in the field of agricultural insurance so that we can have a model based on them. To provide suitable marketing to improve the business process of agricultural insurance agencies in Mazandaran province