نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد، گروه حقوق اقتصادی، دانشگاه شهید بهشتی، تهران، ایران.
2 کارشناسی ارشد، گروه ارتباطات جمعی، دانشگاه ایالتی سن خوزه، کالیفرنیا، آمریکا.
چکیده
هدف از این تحقیق، بررسی نقش خودکارآمدی کارآفرینی دیجیتال در تاثیر آموزش کارآفرینی بر عملکرد کارآفرینی دیجیتال در استارت آپ های دیجیتال می باشد. این تحقیق بر اساس اهداف از نوع تحقیقات کاربردی و بر اساس جمع آوری داده‌ها و طرح تحقیق، توصیفی- پیمایشی می باشد. جامعه آماری پژوهش کارکنان استارت آپ های دیجیتال در شهر تهران می باشند که طبق آمار در حدود 8231 نفر می باشد. که با توجه به فرمول کوکران باید تعداد 367 نفر نمونه انتخاب نمود. ابزار گردآوری داده ها پرسشنامه استاندارد می باشد. روایی محتوای پرسشنامه ها توسط استاد راهنما مورد تأیید قرار گرفته است. پایایی پرسشنامه با استفاده از روش آلفای کرونباخ محاسبه شده است. مقدار آلفای محاسبه شده برابر با 859/0 می باشد که می‌توان گفت تحقیق حاضر از پایایی قابل قبول برخوردار است. با اخذ پرسشنامه‌ها و اطلاعات بدست آمده از فرضیه‌های مورد تحقیق با استفاده از نرم افزار SPSS و PLS4 مورد تجزیه و تحلیل قرار گرفتند. نتایج بیانگر آنست که آموزش کارآفرینی بر خودکارآمدی کارآفرینی دیجیتال و عملکرد کارآفرینی دیجیتال(مالی، مشتری، داخلی و رشد و یادگیری) تاثیر مثبت و معناداری دارد. همچنین خودکارآمدی کارآفرینی دیجیتال بر عملکرد کارآفرینی دیجیتال استارت آپ های دیجیتال نیز، تاثیر مثبت و معناداری دارد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
The Role of Digital Entrepreneurship Self-Efficacy in the Impact of Entrepreneurship Education on Digital Entrepreneurship Performance in Digital Startups
نویسندگان [English]
- Mohammad Sadegh Nikzad 1
- Soodabeh Vafaian 2
1 Master degree, Department of Economic Law, Shahid Beheshti University, Tehran, Iran.
2 MA, Department of Mass Communication, San Jose State University, California, USA.
چکیده [English]
The purpose of this research is to investigate the role of self-efficacy of digital entrepreneurship in the effect of entrepreneurship education on the performance of digital entrepreneurship in digital startups. Based on the goals, this research is of applied research type and based on data collection and research plan, it is descriptive-survey. The statistical population of the research is all employees of digital startups in Tehran, which according to statistics is about 8231 people. According to Cochran's formula, a sample of 367 people should be selected. The data collection tool is a standard questionnaire. The validity of the content of these questionnaires has been confirmed by the supervisor and a number of other professors. The reliability of the questionnaire was calculated using Cronbach's alpha method. The calculated alpha value is equal to 0.859, which can be said that the current research has acceptable reliability. By taking the questionnaires and the information obtained from the researched hypotheses, they were analyzed using SPSS and PLS4 software. The results show that entrepreneurship training has a positive and significant effect on digital entrepreneurship self-efficacy and digital entrepreneurship performance (financial, customer, internal, growth and learning). Also, self-efficacy of digital entrepreneurship has a positive and significant effect on the performance of digital entrepreneurship of digital startups.
کلیدواژه‌ها [English]
- Digital Entrepreneurship Self-Efficacy
- Entrepreneurship Education
- Digital Entrepreneurship Performance
- Digital Startups
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